Selling your home is one of the biggest financial decisions you’ll make—and having the right strategy can mean the difference between a smooth, profitable sale and a stressful, costly one.
The Cousin Group Home Seller’s Guide gives you a clear, step-by-step plan to prepare, price, market, and negotiate the sale of your property with confidence.
Download the full guide and receive personalized insights based on your property and goals.
01
Learn the three essential elements that influence your selling outcome:
Strategic Pricing based on a Comparative Market Analysis
Home Preparation that maximizes appeal
High-Impact Marketing that attracts qualified buyers fast
02
Understand why fair market value outperforms overpricing, why the first two weeks are crucial, and how competitive positioning drives stronger offers.
03
From curb appeal upgrades to decluttering, repairs, and staging recommendations, learn exactly how to present your home for maximum return.
04
A look at the comprehensive marketing plan behind every Cousin Group listing, including:
MLS + 3rd-party syndication
Social media campaigns
Email alerts to buyers and agents
Professional photography
Open houses, signage, and staging options
Agent networking across a powerful referral network
05
Tips straight from the guide to ensure every showing works in your favor—from lighting to cleaning routines to handling pets and personal items.
06
Beyond price, learn what really matters when choosing the right offer: contingencies, financing types, repair requests, closing timelines, and more.
Selling a home involves dozens of moving parts—pricing, marketing, negotiations, inspections, appraisal, paperwork, and legal transfer of ownership.
This guide helps you:
Avoid costly mistakes
Understand what buyers look for
Prepare your home for top dollar
Make informed decisions at every step
Enter negotiations with confidence
Know what to expect before, during & after the sale
Whether you’re relocating, downsizing, or selling an investment property, this guide gives you clarity and peace of mind.
Get immediate access to the full PDF and receive personalized follow-up support tailored to your home, timeline, and selling goals.
After submitting the form, you’ll:
Receive the PDF Seller’s Guide directly in your email.
Get a personalized value range estimate based on your property address.
Have the option to schedule a Seller Consultation with Lorena Cousin for tailored guidance.
A trusted Houston Realtor® with deep market knowledge, a strong agent network, and a results-driven marketing strategy. Lorena helps sellers prepare, position, and negotiate their homes for maximum return—while delivering exceptional service every step of the way.
Let’s discuss your selling goals and the best strategy for today’s market.
